DISQUS

buzz · 1 month ago

Here's another way to think of it:

Traditional advertising media counts impressions.

Social media *makes/changes/affects* impressions.
Buzz Bishop · 1 month ago

Here's how the San Francisco Zoo measures Twitter success http://www.youtube.com/watch?v=c6K9P58Yf7E
Caroline Giegerich · 2 weeks ago

Really interesting perspective. In essence, it seems you are saying that it's not simply about the number of impressions but of the quality of those impressions (i.e. level of engagement). I couldn't agree more...